Anyone who has watched any late night TV recently cannot have failed to have noticed the absolute deluge of infomercials trying to sell you on a series of trading seminars which will undoubtedly make you very rich.

There are several questions that need to answered for anyone who is even remotely thinking of attending one of these seminars, in this article I’m going to attempt to at least point out a few of the pitfalls and help guide you to making a more informed buying decision.

The volitile market of the last few years has taught people that making money in the market on a consistent basis is not so easy, and requires a good financial education. The market crash during 2001-2003 showed that profits can disappear as fast as they come if you do not know what you are doing.

There are a lot of companies that advertize on late night TV but the ones that come to mind the most are Optionetics, Investools, Better Trades and Star Trader. I live in a city where these companies visit on a regular basis so I’ve attended all of their free warm up seminars. I’ve also bought a number of seminars from these companies.

The usual sales cycle is as follows, the infomercial is designed to get you to attend what I call the FREE warm up selling seminar. This seminar is usually in a local hotel and can last anything from 30 minutes to 3 hours. From my experience the free Investools seminar lasted about 3 hours and was actually very informative and educational. The others were much shorter and really nothing more than sales pitch’s to get you to sign up for a starter seminar which could cost anything from $199 to $4K!.

Usually an attractive discount incentive is offered at these free seminars to encourage you to sign up on the spot, which is not normally available, so be prepared to be tempted, if you are weak willed by all means attend but leave your credit cards and check book at home. More often you will be given a set of DVD’s, manuals and website login immediately allowing yourself time to study before attending the live seminar.

The following points should be born in mind before signing up for a seminar:

1. Make sure that there is a good refund policy that comes with the package. You should get at least 2 weeks to evaluate the training material that you are given. In addition check what the policy is regards to attending the seminar and then asking for a refund. Sometimes you can only stay until noon on the 1st day, or only the 1st day, before you must ask for a refund if not satisfied. If you wait too long you may lose your right to a refund.

2. If you are allowed to bring a 2nd person to the seminar at no extra cost, then take advantage of this. It is very valuable to have a 2nd opinion about the merits of a seminar since it will be an expensive investment. If you are not allowed a 2nd person it may not be a good deal.

3. There are all kinds of promotions going on for these seminars, make sure that you are paying the lowest possible price for your seat. Don’t end up finding out that the person next to you in the seminar got it at a much lower price, just like airline pricing.

4. Be very sure that the seminar you have signed up for is going to cover what you want to learn. Sometimes the agender is vague and the speaker goes off on their own favourite topics. If you want specific training on stocks, options or Forex make sure that they will be covered in detail in the seminar.

Here is the bottom line about these beginner trading seminars. They are not going to teach you everything you need to know to be a successful trader in 2-3 days, there’s simply too much you need to learn. They all have follow on intermediate and advanced courses like Options, Advanced Options, Technical Analysis, Advanced Strategies, and so the list goes on. Expect the selling process for these follow on seminars to begin during the expensive seminar that you just paid for!.

During your beginner seminar expect the presenters to consistently tell you that you have just begun your educational journey and that if you really want to make the big money you need much more education. I know it sucks but it’s not illegal, it’s how corpoate America works!.

If you buy any follow on seminars they are very unlikley to come with an extended refund period other than the minimum 3 days cooling off period set by some states. This is an important point to consider if you are buying a number of seminars that will run over a number of years.

Tags: day trading